How To Make An Effective Capture Page That Gets Attention
Online marketing specialists know that how a capture page, or a landing page, seems to a viewer in the first three seconds he or she sees it is the most crucial part of gaining a loyal audience, or at least one that stays long enough to get the page’s point.
A capture page, or a landing page, is that webpage that appears the moment you click on a link. How this page is created and presented to the viewer is very important as it will help him or her decide to move forward and read the rest of whatever’s in the site or click at another link because this one did not appeal to his or her fancy. With a capture page, first impressions certainly last.
Capture Page :: Simple Is Beautiful
It does not take genius to create a capture page that literally captures your readers’ attention and ushers them into reading deeper into your web site. According to experts on Internet marketing, a clean, concise and straightforward landing page is what generally makes readers more intrigued to read further. A capture page that has too many things and offers going in one glance will no doubt turn the viewer off into finding something else. There is nothing more credible than a capture page that gets the message across at first look, without looking like a carnival with too many wavy fonts and blinking text.
Capture Page :: Navigation Is Key
An effective capture page also properly directs the reader to places where he or she needs to go. This part requires some critical thinking on your part as web page creator because this means you have to make general to specific categories, so your site does not look too cluttered. Studies say that majority of people are right-handed and that they will normally look first to their right when a capture page appears. This is the place where you should place your very short welcome spiel and the menu of items that may be found on your web site. A capture page that truly captures is one that is easy to explore and does not require too much genius to understand. Your capture page must be user-friendly.
Types of Capture Pages
Generally, there are two types of capture pages: the reference page and the transactional page. The reference page, by its name, contains information on a specific subject, while a transactional capture page is one that directs the viewer to a purchase or a membership. All web sites around the world have capture pages but their goals are generally whittled down to whether they want to provide information or want to do business. If the viewer enters his or her information on a transactional capture page, this is called a conversion.
A capture page’s role is critical as it will make or break your web site. The task, therefore, is to make sure that your web site’s landing page is organized, concise, and interestingly-layouted enough for your target market to decide to stay and click deeper into your site. Remember, a capture page need not be flashy to gain converts — all you really need is to be direct to the point.